Executive Summary
In India, there is a general demand to profile customer traffic in store. Availability of such information provides great insight for store managers to structure items and efficiently use store floor space. At the same time, store managers are looking for dynamic pricing changes done through their existing store management system to be conveyed to shopping customers in an efficient way.
Challenge
Currently such tasks are done through store assistants, who may paste pricing stickers at racks. But these are not very efficient because stickers are often moved around accidentally and discount labels are not often lost. In such situations, customers are not made aware of pricing discounts and this is a disadvantage for store managers who may want to sell those stocks quickly.
Approach
CEYARK Video Inference platform enables store pricing information of on-shelf products to overlay on mobile phone camera streams at real time for customers. This provides a good customer experience in store and at the same time enables quick product selection and checkout by customers based on discount availability. Additionally on-shelf product status can be derived at real time through video inference to alert store managers to re-stock.
Offering
CVI provides on-shelf product status information through real time video inference derived from store cameras. This can be integrated to alert methods for store managers to re-stock.
Do reach out to us to get more details about our platform offering and how we can work together to meet your needs.